Olivia Shalhoup covers entertainment marketing and social strategy. This voice experience is generated by AI. Learn more.

Since 1998, AllHipHop.com has pioneered delivering Hip-Hop news. Get our daily email for exclusive, breaking news, and weekly digests, all curated for the true Hip-Hop enthusiast. Stay connected and ...

Add Yahoo as a preferred source to see more of our stories on Google. Independent artists often spend countless hours trying to “crack the Spotify code.” Many experiment with the DIY route, plead with ...

Most people outside the music industry had never heard the name Chaotic Good before April. That month, the digital agency’s ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. It's no secret that social media has become a major part of the artist and song promotion playbook.

Forbes contributors publish independent expert analyses and insights. Wayne Rash is a technology and science writer based in Washington. REWAVE has created a new consolidated music distribution and ...

In the world of music marketing, personalization reigns supreme. It’s high time that the broader music industry recognizes and embraces this fact. Sometimes experimentation does not go as far as ...

With Spotify cracking down on fake streams, artists are skeptical about music promo services. We took a hard look at Boost Collective—examining how they pitch tracks, verify real listeners, and ...

Digital marketer Xavier Allen, founder of Xcelent Marketing, spent most of his career in the music industry, with the last 2 years spent in digital marketing focused on helping music artist. Digital ...

Last Monday, I discovered Walter the Producer, a Boston-based indie musician. His music isn’t on any of the playlists I follow, and he has less than 150,000 monthly listeners on Spotify. If I hadn’t ...

Music labels shift to singles over full albums to boost revenue. Staggered releases create ongoing audience engagement before and after films. Promoting fewer tracks cuts costs and enhances ...