In 126,000 gyms worldwide, more than 12 million people are moving to the Zumba beat. Pitbull, Don Omar and Wyclef Jean have tapped the fitness craze as a marketing tool. Is it the next music platform… ...

It’s no surprise that Zumba is the leading global dance-fitness powerhouse. It IS a surprise, however, that the brand has only now launched its first-ever app, bringing its 23-year legacy of joyous ...

The Venezuelan music exec is Billboard's Stars Behind the Stars pick for January. By Jessica Roiz Associate Editor, Latin Yhonny Atella was 12 years old when he began to write music and play the ...

Zumba Fitness instructors worldwide are not only using a Latin-heavy song lineup in their classes, they're also creating new fans for artists such as Pitbull, Daddy Yankee and Don Omar. Omar's "Zumba" ...

Musicians are using Zumba classes as a marketing tool to promote their work. Some are even creating songs tailored to the popular exercise workouts. Photo: YouTube ...

Zumba combines dance and aerobic exercise with upbeat music to create an engaging workout. The rhythmic movements can help ...