In the evolving world of fragrances, a quiet revolution is underway. Niche perfume brands, once relegated to the shadows of their mainstream counterparts, are now experiencing a surge in demand.

Well, neither will Parfums de Marly — especially with their latest purple reign. I had been in anticipation of this launch for weeks (as many of us were), and the moment I finally caught a whiff of ...

Wear Musk Therapy's creamy, woody scent in your hair! Learn how the hair perfume will elevate your fragrance routine and improve your hair's ...

Beauty & Fashion - The niche perfume brand NOVELLISTA introduces an exciting new addition to its unisex collection: Vetiver ...

Francis Kurkdjian had a runaway hit with Baccarat Rouge 540. Now, at Parfums Christian Dior, he’s trying to make his mark on ...

While I think that celebrities need to cool it with launching new makeup and skincare brands, I'll always get behind a ...

Of course, the unrivalled scent of every summer is up first. This perfume is a total beauty editor favourite and is hailed as ...

There’s a lot going on in the fragrance world these days, and Harvey Nichols is where you’ll find the latest launches, ...

Gebr. Heinemann has expanded the footprint of its Main Shop Plaza in Vienna Airport Terminal 1 from 1,200sq m to around ...

We’re living in an age of fragrance wardrobes and niche perfumes; everybody wants options, and nobody wants to smell the same. If you’ve been twiddling your thumbs and waiting for your next ...

While these classic fragrance houses still hold their charm, an exciting array of countries are now stepping into the spotlight, developing niche brands with unique ingredients, sustainable ...

Sferra Fine Linens is heading into home fragrance, and making an acquisition to do so. The brand, which was founded in 1891, ...