Nike is breaking brand guidelines by turning its Swoosh logo on its head to celebrate the growth of women’s soccer. The Swoosh logo will be rotated upward on third kits for men’s and women’s teams in ...

Forbes contributors publish independent expert analyses and insights. I cover the intersection of sports and money. Nike started the 2014 World Cup with the most teams (10) of any brand. Despite its ...

Across the world of soccer, Nike remains one of the premier brands for innovation and cultural connection with the sport. Continuing on this vision, Nike has partnered with Paisaboys and Badfriend for ...

Today, Nike unveils the soccer kits it designed for 14 of the 24 countries that will be participating in the Women’s World Cup in France later this summer, including the United States, Nigeria, France ...

The United States women’s soccer team will be sporting some new threads on the pitch as they gear up for the 2023 FIFA Women’s World Cup. Nike and U.S. Soccer revealed the newest home and away ...