Nostalgic cycles are accelerating.

You’ve probably noticed an influx of seasonal television advertising campaigns by retail brands in the build-up to Christmas. These spots tend to attract widespread media coverage and acclaim upon ...

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Is our love for rainy-day comforts rooted in culture or shaped by advertising? Creative leaders explore the memories that ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 14 hours 38 min ago 18 hours 28 min ago By Garett Sloane - 19 hours 21 min ago By Gillian Follett - 19 hours 57 min ago By Asa ...

John Lewis released its 2025 Christmas advert on 4 November, launching the campaign under the title 'Where Love Lives' with the tagline, 'If you can't find the words, find the gift.' It has been a ...

Nostalgia marketing creates a positive, emotional feeling by using familiar ideas to associate a brand with something for which customers have fond memories. Many brands use a technique called ...

AN iconic 1990s advert featuring a fearless squirrel has been recreated to mark the relaunch of a nostalgic beer brand. The famous 1990s commercial for Carling Black Label featured a daring squirrel ...