The Olympic rings no longer guarantee marketing gold. As the torch passes from Paris 2024 to Los Angeles 2028, savvy brands ...

And although it was designed much more recently, the Paralympics Agitos has become equally as recognizable. But you may have ...

Olympics analysis shows that visitor numbers boomed, but security restrictions and the draw of the games themselves meant low ...

The Paris mayor wants the Olympic logo to stay on the monument. Gustave Eiffel’s descendants say the tower shouldn’t be a ...

Michael Johnson announced the creation of Grand Slam Track, a new premier global track & field league that is unlike anything ...

"The rings were never part of its original design," Gustave Eiffel's great-great granddaughter told NBC News, as the family ...

American sprinter Hunter Woodhall won a gold medal in the 400-meter T62 event at the Paralympics completing the race in 46.36 ...

Paris 2024 marked a turning point in the typical approach to major sporting events, leaving behind a legacy that is set to be ...

The World DanceSport Federation issued a statement Tuesday to explain Rachael "Raygun" Gunn's status as the No. 1-ranked women's breakdancer in the ...

Snoop Dogg is set on launching what he calls the "Hood Olympics" for athletes who couldn't compete in the Paris Summer Games. Earlier this week, the West Coast rap legend had an interview with ...

Breaking's governing body explained why Rachel Gunn is No. 1 despite her failing to earn a single point in the Olympics ...

French prosecutor says plots included plans to attack ‘Israeli institutions or representatives of Israel in Paris’.