An appellate court in California recently handed The New York Times a victory in a breach of contract lawsuit against online advertising company Click2Boost, Inc. In the decision, issued last week, ...

It was the second time in a year that a U.S. court found that the company had acted illegally to remain dominant. By David McCabe Reporting from Washington Google acted illegally to maintain a ...

New York - WPP Group PLC, the world's second-largest advertising and marketing conglomerate, is buying the online advertising company 24/7 Real Media Inc. for $649 million, the companies announced ...

Wall Street cheered the first-quarter results from tech giants like Meta and Alphabet, which both saw shares rise on strong revenue and earnings that beat analyst expectations. The strong numbers from ...

It’s easy to say that the name of the advertising game has always been attention. But the level of skill, belief, strategic rigor, creative confidence, and sheer will required to win this game has ...

Every year, the Super Bowl brings a new glut of unique, funny, or even confusing commercials for consumers to enjoy, analyze, ...

“In reality, IP addresses provide information related to the location from which a consumer may be accessing the internet at a particular point in time. Such information is not indicative of residency ...

Stream Los Angeles News for free, 24/7, wherever you are. The strong numbers from the online advertising titans in the face of economic worries showed that companies were still willing to promote ...