A printable resource with some adverts I made up. I used them for children to find the features of adverts - slogans, questions, description of benefits, exaggerations, presentation features etc. If ...

How many of us realize that giving a presentation or making a speech is all about persuasion, influence, and emotional intelligence? Impactful presenters understand the power of empathy to understand ...

If you’ve got to give a presentation, then chances are you want to make it persuasive. If the audience doesn’t believe or behave differently than they did before they heard you, then you simply didn’t ...

When you need to sell an idea at work or in a presentation, how do you do it? Five rhetorical devices can help — Aristotle identified them 2,000 years ago, and masters of persuasion still use them ...

Here’s a story about two people who are persuaded to make two different decisions: At a store when the clerk mentions the lottery jackpot has climbed to $32 million, Lydia responds, “I’m feeling lucky ...