Loyalty programs need to be more focused on immediate and functional rewards. Between a tougher economy and consumer demand for immediate gratification, research shows reward programs must evolve.

Guests don’t just want freebies, they want recognition, personalization and an overall great experience as part of their ...

Discover which hotel loyalty programs offer the best value in 2026 as point redemptions face increasing challenges.

Imagine you’re booking a flight. For most people, it’s an easy decision: the cheapest fare or the easiest route will be the one to win out. But for many, it’s a different scenario. They’re willing to ...

How I use Rylee + Cru's points, tiers and trade-in credits to score real savings, including up to 30% back on used kids' ...

Whether you love a loyalty discount at the supermarket or frequently forget your loyalty card, loyalty programs (LPs) can be ...

Travel loyalty will only have less friction when redemption is seamless. That's the issue Point.me is trying to solve.

The person who constantly collects loyalty points may not be interested in the reward alone. They may simply enjoy keeping ...

Cava Rewards lets members earn points toward free food, unlock status perks and more. Here's how the free loyalty program ...

Fresh Thyme Market announced Monday the addition of a new points system to its loyalty program. With the new MyThyme Rewards Points, loyalty members can earn 10 points for every dollar they spend, ...