SAN JOSE—Adobe today announced the official launch of its Generative Extend AI tool for Premiere Pro. The feature—announced at its Adobe Max conference last fall, was originally rolled out in beta for ...

Jason Druss from the Premiere Pro team gave us a look at Adobe’s new Generative Extend feature live on the NAB 2025 show floor. It’s the first generative AI tool built directly into Premiere Pro, ...

Generative Extend, powered by the Firefly Video Model, is now generally available with support for 4K and vertical video, transforming editors’ workflows in Premiere Pro with the power to instantly ...

At NAB 2025, Adobe also announces an AI clip search tool and caption translation, as well as new color management. After Effects and frame.io also benefit from upgrades. I've been testing PC and ...

Sophia Feona Cantiller, a cum laude graduate in Computer Science from the University of the Philippines, swapped coding bugs for content buzz. Her true love? Writing stories. We maintain a strict ...

Summary: Adobe has launched Premiere Pro 25.2, bringing an AI-powered video extender called Generative Extend, advanced search capabilities, automatic translation of video captions, and more. The ...

Adobe has announced a range of AI-driven features and upgrades for Premiere Pro. The company has launched Generative Extend in Premiere Pro, which is powered by the Adobe Firefly Video Model and ...

NAB will see the official debut of Adobe Premiere Pro and After Effects 25.2 with AI workflow features and dozens of improvements that pro editors and motion designers have asked for moving out of ...

Adobe's Firefly Video Model is in public beta as of today, meaning the days of praying you had a chance to test it are over. The company claims that it's the first commercially safe generative AI ...