In the dynamic world of online marketing, e-commerce businesses rely on product feeds to effectively target their vast ...

“Advantage+ catalog ads look like other single image, carousel or collection ads, but the products shown are dynamically displayed for each person using events data from your Meta Pixel or app SDK.

is testing an image-recognition mobile app to provide instant access – including purchasing capabilities – to products appearing in print ads, catalogs and on in-store signage (see story).

Meta's removal of manual Audience Types targeting from Advantage+ catalog ads signals a major shift toward AI-driven ad targeting.