Even a small business needs to effectively communicate its mission to its target demographic. Large corporations spend millions on public relations campaigns that are designed to build the brand, ...

Public relations concerns the management of communication between a high profile individual, organization, company, business or other entity and the public. Some of the activities that might be ...

Public relations and marketing—what’s the difference? To the untrained eye, it can be difficult to differentiate between something like a social media post and a news story. It can be similarly ...

Opinions expressed by Entrepreneur contributors are their own. Throughout my career I’ve written, read and edited countless public relations plans, and I am quite certain each one contained the ...

The Marriott-Sonder fallout led to travel chaos. PR experts said the companies showed a lack of accountability and lost control of the narrative.

Behind the scenes of successful organisations, two departments work together to shape perceptions and deliver messages that can make or break your company’s reputation: investor relations (IR) and ...

The practice of public relations is not what it used to be. In the past, great care and effort went into crafting messages and pitch development. For example, when Julius Caesar wrote his compelling ...