Puig's growth in the Americas ... media and marketing strategies that appealed to the Gen Z demographic in North America. Additionally, the company's focus on prestige and niche positioning ...

Puig Brands, the owner of names including Rabanne and Jean Paul Gaultier, said its sales grew in the fourth quarter, helped by its core fragrance division and strong momentum in North America.

according to Euromonitor—lagging the high-single-digit growth in North America and Asia-Pacific over the same period—Puig will likely face an uncertain future as its entrenched home turf ...