Zeitz: Its very simple, you know the story of the two brothers, one was Adolph Dassler and he called his company Adidas, and his brother was Rudolf Dassler, so he was thinking of calling his brand ...

Puma has filed a notice of opposition against Tiger Woods' apparel and sneaker company Sun Day Red over its tiger logo. Puma said the mark will cause confusion among consumers. This is the second ...

A Puma sneaker is displayed on a retail shelf. The sportswear company has long relied on curved stripe designs as a core part of its branding. (Zakaria Issaad/Unsplash via Courthouse News) (CN) — For ...