Sunoco is moving from scents to sounds with this summer's Essence of Racing campaign. Developed with agency Allen & Gerritsen , Team Epic, and MayoSeitz Media, the creative features NASCAR's Jimmie ...

Greg Hill makes engine noises. Greg Hill makes a lot of engine noises, actually. If you’ve played at least a few racing games at some point in the last decade or so, there’s a very strong chance ...

Joseph Kosinski had one instruction for the sound team behind his latest feature "F1": It needed to be as immersive as possible, and he wanted the audience to feel like they were in the car. Except, ...

The Jaguar XJR 10 delivers a distinctive twin turbo V6 soundtrack alongside the thunderous Jaguar XJR 12 Group C V12, bringing together two very different chapters of Jaguar’s endurance racing history ...

Some of the new sporty cars you can get now already come with fake engine noise blasting through the stereo to make you think what a beast of a car you bought. Some will simply enhance the car’s own ...

Few automakers, if any, can stir the emotions quite so effectively as Ferrari. Driving a Ferrari is a pleasure only a handful will ever experience, and for us mere mortals, seeing and hearing one is ...