How much power does a social media ad have? A lot more with radio behind it, according to a new study by iHeartMedia’s Critical Mass Insights, revealing how radio advertising significantly influences ...

A radio ad that was cleared of racism five years ago has been ruled a breach of the advertising code of ethics because it is similar to “old tropes used to mock Asian characters”.The ad, from regional ...

Digital advertising now represents nearly one-quarter of radio industry revenue, reaching $2.3 billion in 2025, according to ...

Digital advertising revenue reached $2.3 billion in 2025, accounting for one-quarter of all radio industry advertising revenue and stabilizing total industry sales. That's according to RAB’s 14th ...

Broadcast radio inventory is coming to programmatic. Viant struck a deal with iHeartMedia and its Triton Digital advertising platform that will make iHeart’s broadcast radio inventory available ...

The term targeted advertising is a broadcasting buzzword. Potential profiteers talk about targeted advertising because it promises to be lucrative, and it may be promising for HD Radio broadcasters.

The Senate Democrats’ campaign arm is launching a new radio ad Wednesday attacking Republicans for slashing funding for rural radio stations as a part of more than $1 billion Republicans made in cuts ...

In 2025, radio advertising experienced a remarkable surge, with stations reporting a sharp increase in ad volumes since 2021. Leading the charge were services, while the real estate sector showcased ...