Whether you love a loyalty discount at the supermarket or frequently forget your loyalty card, loyalty programs (LPs) can be ...

Loyalty programs need to be more focused on immediate and functional rewards. Between a tougher economy and consumer demand for immediate gratification, research shows reward programs must evolve.

Retail rewards programs can be a smart way to save money at establishments you frequent. If you collect points, don't keep ...

With its cult-like fan base, Trader Joe's has no need for a loyalty program. That's because the grocer leads in customer loyalty without a loyalty program, relying on products and services instead.

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

Guests don’t just want freebies, they want recognition, personalization and an overall great experience as part of their ...

In today’s crowded retail landscape, loyalty and rewards programs have become essential tools for nurturing deeper customer relationships and establishing loyalty. These programs—similar to a ...

Rewards programs are not just a key strategy for customer retention, but acquisition as well. NABCO, a national electrical products supplier servicing distribution networks for both routine electrical ...

A recently disclosed data breach at Chick-fil-A made headlines for the type of accounts that were targeted. It was reportedly ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

The vast majority — 86% — of consumers say loyalty rewards matter to them, but far fewer say they use a loyalty program regularly, according to a survey of 3,400 consumers released Monday by Upside.