Move over, Rainbow and Leopard.

Rolex is celebrating 100 years of the Oyster with one of its biggest new collections in years ...

It’s almost guaranteed to be one of the hottest watch auctions of the decade.

Rolex has to be the king of watches in the luxury business. It likes to quietly present itself as the master of all in the room. And we surely do agree that the quality and dependability of its ...

Add Yahoo as a preferred source to see more of our stories on Google. Mark March 27 on your calendars, collectors. Rolex has just announced it will be unveiling its "latest creations" on that fateful ...

Forbes contributors publish independent expert analyses and insights. Carol Besler writes about luxury watches and jewelry This voice experience is generated by AI. Learn more. This voice experience ...

The Swiss luxury watchmaker added subtle tweaks on existing models like the Cosmograph Daytona, which celebrates its 60th anniversary, and the decadent GMT Master-II in 18-karat gold The all-new 1908 ...

If you thought Rolex was conservative, think again. With this year’s releases, unveiled at Watches & Wonders Geneva, the brand resoundingly rebuffed its reserved reputation. It introduced major new ...

To understand the role that color plays in the most rarefied corners of the Swiss watch market, consider the Patek Philippe Nautilus Ref. 5711/1A-010, the one with the standard blue dial. Discontinued ...

One hundred years ago, a watch called the Oyster put Rolex on the map. Now the company is celebrating the Oyster’s centenary ...