Rolex’s strategy of maintaining strict control over its distribution channels has made it nearly impossible for the average consumer to purchase a brand-new model directly from authorized dealers.

Two rare Rolex watches with important provenance will be among the highlights of Christie’s Rare Watches live auction in ...

It’s that time of year again. Watches & Wonders Geneva 2023 kicks off on Monday, March 27th, and that means new Rolex watches are coming. And this year is a big one. Why? Because it ends in a three.