And, yes, the notion that the Rolex Datejust is the Strat or the 911 of watches is exactly the point. The Datejust has been a brand icon for Rolex ever since it came out in 1945, and today — just like ...

Rolex’s presence at Watches and Wonders 2026 – the world’s most important and biggest watch tradeshow – was built around a single, big idea: celebrating 100 years of the Oyster Perpetual case, the ...

Rolex is indisputably the biggest and most influential watchmaker in the world. The Crown makes the most important and recognizable timepieces on the market—and where it goes, the industry follows.

Watches and Wonders 2025 is upon us. Click here for all our reports from the watch world's biggest annual event. Over the weekend, Roger Federer was spotted wearing a Rolex. Normally, this wouldn’t be ...

Every year at Watches & Wonders, Rolex dominates the conversation, unveiling highly anticipated model updates, unexpected discontinuations, and rare limited editions that shake up the luxury watch ...