Consumers usually look for the lowest price when shopping for a product. But can prices sometimes just feel right? According to a new study in the Journal of Consumer Research, consumers are drawn to ...

When it’s not necessary to give an exact value, numbers can be rounded. Rounding means making a number simpler but keeping its value close to what it is. When rounding numbers the result is less ...

As the supply of unsold housing increases in Utah—and across the nation—and as home prices continue to fall, new research coauthored by a BYU Marriott School of Business professor has discovered under ...

The Dow's break above 18,000 this week could well point the way to further gains. Opinions on Wall Street certainly appear to be divided on the significance of indices rising above round-numbered ...

The method used to round numbers in accounting may portray an accurate or inaccurate appraisal of a company's financial condition. The amount of error increases with ...

Imagine needing to estimate the total cost of the items in your grocery basket to decide whether to put something back. So you round to the nearest dollar for each potential purchase, using the “round ...

Over the first four trading days of 2018, the Dow Jones industrial average, the Standard & Poor’s 500 and the Nasdaq Composite closed in record territory every day. Each of the bench marks passed some ...

Oh, how we love our numbers. Our fitness tracker tells us we’ve walked 9,874 steps today. Only 126 more and we will have reached 10,000 step perfection. You don’t really need another pair of black ...

Journal of Consumer Research, Inc. Consumers usually look for the lowest price when shopping for a product. But can prices sometimes just <em>feel</em> right ...