Every time Jennifer Ortakales Dawkins publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to ...

Here are 7 copywriting principles and a sales email template for each. Use these to test and improve your outreach. The typical business professional receives an average of 81 emails per day, ...

Most sales emails have a response rate of around 1 percent. In other words, if you send out an email to 100 potential customers, only one will get back to you. Let me explain how to write sales emails ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Note: Upon her indictment on federal money laundering charges and her arrest February 8, 2022, Inc. dismissed Heather Morgan as a contributing columnist. As is our practice, we do not unpublish ...