Teen YouTuber Salish Matter is at American Dream Mall in New Jersey for the launch of her new makeup line. The event drew an "insane" turnout, with lines of excited children and parents creating a ...

It was quite the scene at American Dream Mall Sept. 6: Thousands of tweens, crammed into the Dream Stage atrium or running five deep at the railings on the two tiers overlooking the atrium, all ...

An influencer's skin care brand launch drew a massive crowd to American Dream on Sept. 6, ultimately forcing state police to step in. Thousands gathered at the American Dream mall in East Rutherford ...

Meet the launch making waves and dominating FYPs: the viral debut of Sincerely Yours, the new beauty brand co-founded by 15-year-old creator Salish Matter. The brand’s record-breaking first event at ...

The Sept. 6 pop-up was planned to celebrate the launch of Salish Matter’s new makeup line, Sincerely Yours jGilbert Flores/Variety via Getty;ordan matter/Instagram A pop-up hosted by teen influencer ...