As someone who has spent decades in media planning and buying, Richard Whitman’s recent article on Magna’s new study, "Does Every Second Count? Planning Ad Lengths Across Platforms" is interesting on ...

YouTube has shared some recent updates to advertising options on YouTube Shorts to help brands connect more naturally with ...

Short-form advertising video -- via TV, streaming and digital platforms -- continues to play an important role in effectiveness for brands when it comes to advertisers’ media mix, according to a new ...

Is it better to go long or go short? Should your brand appeal to on-the-go viewers with mobile-friendly short video ads or develop TV-like longer videos that tell a story? Online video advertising ...

The company’s testing app-install ads and other promotions The company’s testing app-install ads and other promotions writes about tech news, reviews gadgets, and helps readers save money by ...

With YouTube Shorts now reaching 2 billion monthly users and generating approximately 70 billion daily views, this rapidly growing format represents an untapped opportunity for many brands. When used ...

Google Ads is launching a new video enhancement feature for Demand Gen campaigns. The update automatically creates shorter versions of existing video ads to better engage diverse audiences. Details: ...

Apple today shared several new short video ads on its UK YouTube channel, highlighting iPhone features like the App Store, Ceramic Shield, Stolen Device Protection, and Find My. Each ad is about 13 ...

Tencent's revenues have been decelerating, largely as a result of economic and regulatory headwinds that have impacted the sector in general, but those headwinds are receding. Having dominated the ...