Today in a post on X, Tim Cook shared a new music video from OK Go that puts the iPhone to use in fun and unique ways. OK Go’s music video highlights iPhone in fun ways OK Go’s new music video is for ...

Apple recently shared Suerte, a new short film that was shot entirely on iPhone 15 Pro. The film follows singer-songwriter Iván Cornejo, known for albums Alma Vacía, Dañado, and Mirada. In the film, ...

As part of its iconic "Shot on iPhone" campaign, Apple has released yet another short film, called "Big Man," featuring UK rapper Michael "Stormzy" Omari. The short film, which debuted on Wednesday, ...

Apple’s latest effort to show off the potential of the iPhone camera comes in the form of Big Man, a 20-minute fictional film directed by Academy Award-winning director Aneil Karia and starring ...

The Weeknd‘s high-profile new album rollout continues with the release of the music video for “Dancing in the Flames,” which was shot entirely on the just-released iPhone 16 Pro. On Saturday, the ...

Japanese band Kroi's latest music video for the "Method" single was recorded using 40 iPhone 16 Pro models, according to Apple. The iPhones were used to capture video from every angle simultaneously, ...

The Weeknd has officially released his latest song and music video, “Dancing In The Flames,” from his forthcoming album, Hurry Up Tomorrow. Directed by Anton Tammi and director of photography Erik ...

There's a new music video out that uses about $40,000 in iPhones that doubles as a practical Shot on iPhone demo. Kroi, a Japanese multi-genre band based out of Tokyo, has used 40 iPhone 16 Pros to ...

A picture is worth a thousand words, according to a saying that has its roots in the advertising world of the 1920s. So what if a piece of original art gets layered on top of that image-does it then ...