“We saw it, and we were like, ‘Oh.'” explains CEO John Borthwick. “It wasn’t, ‘Oh my god, I hate that, that’s terrible!’ It was, “Oh, what is that?” The logo wasn’t an ode to a basic geometric shape, ...

I’m sure I’m not alone when I say that simple logos are the best kind of logos. If you don’t agree, consider the world’s top 100 brands, according to Interbrand. In the universe of logos it is widely ...

You see them everywhere. On your phone, your coffee cup, your sneakers. These iconic symbols have become so embedded in our daily lives that we rarely stop to think about where they actually came from ...

Campaign logos do more than serve as visual identities—they should convey a sense of change that will power a candidate over the finish line. A crowded field of people hopes to challenge President ...

Opinions expressed by Entrepreneur contributors are their own. Let’s say that, like me, you’ve been thinking about redesigning your logo. You don’t want anything too drastic. You want to keep your ...