We hear about small business marketing and branding all of the time. "This company has a strong brand, that company has a ...

What do you stand for? For the small-business owner, it can be argued that having a unique, identifiable brand is even more important than it is for a big business. Why? Because we have so much ...

The story of one creator using her influence and audience to build a thriving matcha tea business. In the rapidly evolving ...

This is where branding strategy comes into play. Many startups, small businesses, and entrepreneurs only look at the present, focusing on short-term rather than the long-term growth and success of ...

And in an era where technology is redefining every aspect of business, AI can be a major tool in helping you craft an authentic and adaptive brand identity. As a CEO of an AI-based platform ...

Kamala Harris has leaned in with promises to aid start-ups, but proprietors are often more focused on taxes and regulations.

When your business is at an inflection point, one of the most powerful levers you can pull is the one marked “brand.” Why? Because evolving the brand strategy at pivotal moments can help ...

The experience of starting, growing and in some cases failing with his own small business endeavours prompted Gerard Tannam to set up Islandbridge Brand Development, an agency that specialises in ...

Undoubtedly, one of the most essential parts of a business is its brand name. It’s how customers recognize businesses; it’s ...