Smokey Bear — a pop culture figure better known by baby boomers as Smokey the Bear — is going digital in a big way for his 75th birthday in an effort to reach younger Americans with messages that go ...

Throughout the past 70 years, there's been one person, or bear rather, who has been responsible for educating the world about the dangers of forest fires. Smokey the Bear, the beloved spokesperson for ...

Few mascots are as recognizable to audiences from as Smokey Bear, whether they are age five or 65. Smokey Bear has been educating audiences about preventing wildfires for eight decades, with the ...

The longest-running public service announcement in the U.S. turns 80 years old today. Its message is simple and one you’ve heard many times before: “Only you can prevent wildfires.” Smokey Bear, the ...

One of America’s best-known — and most beloved — bears, after teddy, that is, is set to appear at the National Cherry Festival in Traverse City this week as the marshal of the Cherry Royale Parade on ...