A French soccer commercial went viral ahead of the 2023 Women’s World Cup for pointing out gender biases in the sport. The clip — which has made its rounds on social media and has more than 4 million ...

An ad that uses both AI and graphic artists to make a point about gender equality in sports has gone viral, getting tens of millions of views by fooling people with its sophisticated use of technology ...

New York (CNN) — One French company is using visual effects editing to promote the Women’s World Cup, putting out a now-viral video showing the French men’s soccer team playing at their best — until ...

A French ad for the upcoming Women's World Cup went viral recently for its tricky use of digital editing. The ad uses VFX techniques to make the women's team look like men. The tactic undermines the ...

Thanks in part to good old-fashioned misogyny, women athletes are often undervalued—and underpaid—in sports. So when I watched a now viral soccer ad end in a surprising way that challenged those ...

The Super Bowl is not the most-watched sporting event in the world. The men’s FIFA World Cup final is. And it isn’t close. Yet American brands are willing to pay much more to advertise during the ...

For millions of American soccer fans, the World Cup is the ultimate showcase for their favorite team's prowess. For some Democrats, it is an occasion to try scoring Hispanic votes. The 2006 soccer ...

A French soccer commercial went viral ahead of the 2023 Women’s World Cup for pointing out gender biases in the sport. The clip — which has made its rounds on social media and has more than 4 million ...