Add Yahoo as a preferred source to see more of our stories on Google. 01/15/2019 — Bra shopping is one of our least favorite tasks: They’re expensive, it’s hard to figure out what size you need, and ...

"SOMAINNOFIT" involves a proprietary app that connects via Bluetooth to the SOMAINNOFIT bra. As with Like A Glove's fit leggings, the app-plus-bra tech captures and records key body measurements, then ...

Finding the right bra size can be an arduous process, and the vast majority of women aren't wearing the size they should. But Soma is looking to make it slightly less awful to track down the right bra ...

Soma is bringing Bluetooth to the bra world. The Somainnofit bra is designed to help women determine their actual bra size, simply by slipping it on. It's a black, sports-bra-style garment with four ...

First there was the awkward encounter with the measuring tape, then came the apps with all of their oft-overstated promise. Women have struggled for decades to find bras that fit properly, and the ...

As many as 80% of women are wearing the wrong size bra, but the Soma Innofit smart bra (one of our Top Picks for CES 2019) can change that. It’s a wearable, Bluetooth-enabled device that finds the ...

I'm such a huge fan of Soma bras. As someone with an already large bust that only got larger after childbirth, I'm a fan of any bra that provides support without making me look like I'm overly saggy.

Intimates brand creates new solutions with 360 degrees of front, back and side-smoothing comfort for a look designed to disappear FORT MYERS, Fla., Feb. 25, 2020 /PRNewswire/ -- On February 26, ...

What: Soma has released new additions within its signature Enbliss bra line, just in time for spring. The collection features a vast selection of bra silhouettes with a streamlined fit and minimal ...

FORT MYERS, Fla., July 17, 2019 /PRNewswire/ -- Chico's FAS' (NYSE: CHS) intimate apparel brand, Soma, today announced its partnership with retail concept, b8ta and an expanded partnership with QVC ...

All bras — wireless, v-neck, bralettes, lacy — are between $25 and $29 at Soma right now. This sale only happens a few times a year, so if you're a Soma fan or just intrigued by the brand's offerings, ...