In-game advertising is uncharted territory even for brands that consumers associate with gaming. Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of ...

Sony could be following in Microsoft's footsteps by trying to insert ads within games played on the PlayStation 5. The ads, however, will be non-obtrusive and served only in the free-to-play titles.

Sony files a patent for a new AI feature that could detect when players are on loading screens and show advertisements during ...

You know those billboards in your favorite racing game that loudly advertise the next round of DLC? Well, what if those awesome ads invited you to try SimpliSafe, or to use ZipRecruiter to build your ...

In brief: Over the weekend, news circulated that Microsoft is working on a system to let developers embed advertising into free-to-play games. Now it sounds like Sony has similar plans. This could ...

Fresh off the release of a couple extremely awesome commercials featuring the 40GB PS3 and a slew of other great features that make us love our PlayStation 3, we were starting to regain some of our ...

Sony has deleted a video ad it posted earlier today in which a PlayStation 5 in the background of a shot was displayed upside down. It was an odd and mostly inconsequential flub, but it was enough to ...