How women's sports is bringing in new brands and getting traditional sports sponsors to show up in different ways ...

Liv Cycling sponsors women's racing teams and competitions, like the Tour de France Femmes, in addition to community clubs.

Women’s college basketball wasn’t always the behemoth with storied programs like UConn, Tennessee and South Carolina ...

Sara Gotfredson founded the partnership agency Trailblazing Sports Group in 2022 to help connect sports media properties, ...

The five-year deal will see BBC Sport deliver coverage of up to seven live matches each season across TV and BBC iPlayer ...

Athlos, a women's only track and field series, is set to light up Times Square with a unique long jump competition. The event ...

Friction between players and the league commissioner spills into public as a labor deadline looms.

With the football edition of Kansas-Missouri in the rearview mirror, next up is another sport in which meetings between the two schools have been few and far between. The KU and MU women’s basketball ...

Explore the electrifying world of women's football in our latest video, "Craziest Moments In Women's Football." Witness ...

Capping off a trio of pieces in our Agency Advice series, we ask marketers how the playbook’s changing in sports marketing – ...

Modernize the Sports Broadcasting Act, dismantle the NCAA’s outdated model, and build a governing body where student-athletes ...