Sprite is seeking to connect with consumers during the hottest moments this summer using data and contextual targeting, according to news shared with Marketing Dive. A new global campaign, "Turn Up ...
Add Yahoo as a preferred source to see more of our stories on Google. NBA legend Grant Hill had several high-profile endorsements during his pro career. One of them inspired Fila's next collaborative ...
Memphis rapper GloRilla is featured in a new Sprite ad campaign celebrating 50 years of hip-hop. The soft drink commercial, dubbed “Icon’s Delight,” features a mix of hip-hop figures from across the ...
The Heineken-owned beer brand updates its campaign for a digital-first era while betting that familiarity beats nostalgia. Sprite—which has been putting rappers in its ads since Kurtis Blow starred in ...
Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 9 hours 42 min ago By E.J. Schultz - 12 hours 11 min ago By Jon Springer - 12 hours 42 min ago By Parker Herren - 14 ...
Remember that time everyone made a habit of imagining LeBron James in the NFL? Oh, you're still doing that? While you wait for it to come to fruition, you can at least take solace knowing that King ...
To launch Sprite Zero Sugar in mainland China, The Coca-Cola Company aimed to trick consumers by teasing a label that looks like their competitor's. The Zero Sugar has a different packaging to ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results