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Memphis rapper GloRilla is featured in a new Sprite ad campaign celebrating 50 years of hip-hop. The soft drink commercial, dubbed “Icon’s Delight,” features a mix of hip-hop figures from across the ...

To court Gen Z's affinity for spicy foods, Sprite has launched a global campaign. The "Hurts Real Good" campaign positions Sprite's crisp lemon-lime soda as the perfect foil for spicy cuisines like ...

To launch Sprite Zero Sugar in mainland China, The Coca-Cola Company aimed to trick consumers by teasing a label that looks like their competitor's. The Zero Sugar has a different packaging to ...

Sprite Ice has rolled out a new branding campaign targeting the 'instant generation' — the 16- to 24-year-old student demographic. "(One key challenge for us) is that fighting for attention from ...

Minnesota Timberwolves all-star forward Anthony Edwards makes a return for Sprite, starring in a holiday campaign promoting its limited-time seasonal offering. “Sippin Season” follows last month’s ...