Fresh Step is kicking off the new year by leveraging the Internet to help cats in need and raise funds for the ASPCA with its Catdance promotion. For more than a decade, the cat litter company had ...

Fresh Step, a brand of cat litter established in 1984 and owned by The Clorox Company, saw Valentine’s Day as an opportunity to stand out to consumers. Really. The company’s Valentine’s Day campaign ...

Which Fresh Step cat litters are best? Whether you have an outdoor or indoor cat, you must deal with the litter at some point. Outdoor cats typically use a litter pan or tray less often, as they spend ...

For those whose Valentine’s Day didn’t live up to the hype, there’s still hope for love in the form of a feline companion. Fresh Step cat litter is partnering with Best Friends Animal Society for a ...