Supré stores were once a ubiquitous presence in suburban Australian shopping centres. If you were looking for a cute dress to wear to Mufti Day or wanted to piss off your mum with an age inappropriate ...

Last November we first heard about the radical Supre Drive mountain bike drivetrain, invented by Canadian mechanical engineer Cedric Eveleigh. Now, just eight months later, it's found its way onto ...

The rear derailleur is one of the most fragile components on a mountain bike, subject to getting bent or jammed up with trail debris. That's where the Supre Drive drivetrain comes in, as it moves the ...

It seems like bicycle drivetrains have gone unchanged since, well, forever. One engineer seems to have taken it upon him to solve some of, if not all, issues associated with bicycle drivetrains. Folks ...

Rare photos show the inside one of Australia's first Supre warehouses, complete with neon tops and its signature fuchsia branding, at the height of its popularity in the late 1990s. Supre first ...

Last year, a Canadian engineer launched the Supre Drive, a mountain bike drivetrain that he invented and boasts of including the world’s toughest, most unbreakable derailleur. Now, for the first time, ...

The products that sparked the petition. The petition posted online by feminist lobby group Collective Shout has demanded the clothing store, popular among teens, pull t-shirts with suggestive slogans ...

The recent Sunny Dé x Supré event, which celebrated a new collaboration between 14-year-old Australian influencer Deja Clark and teen fast fashion brand Supré, has reignited a conversation about ...

Aussie TikToker Kat Clark has been embroiled in a controversy after she and her daughter were criticised for having a lack of POC creators to their Sunny Dé x Supré event. Last week, Sunny Dé — owned ...

The saying goes that you should never do business with family; something that Supre's international brand manager Catherine Taouk is now realising as she struggles to explain the gravity of the ...

Supré stores were once a ubiquitous presence in suburban Australian shopping centres. If you were looking for a cute dress to wear to Mufti Day or wanted to piss off your mum with an age inappropriate ...