The platform's latest TikTok Next report points to a cultural shift away from escapism and toward discipline and routine.

2025 was also the year of flexing on TikTok. A trend that gained traction on the platform in late May, "Holy (freaking) ...

TikTok remains one of the most relevant places to find out about new food trends, but in terms of viral dishes and techniques, 2025 was a pretty quiet year. A lot of big trends from past years — like ...

Viral flavors on TikTok are reshaping the food and beverage industry, accelerating product development and redefining how brands connect with consumers TikTok is a launchpad for food and beverage ...

From 12-grape manifesting to songs that became global movements, these were 2025’s biggest TikTok trends by views, creations, and cultural spillover.