2025 was the year of salmon sperm. It was also the year people started sleeping in silk bonnets, mouth tape, face masks and sculpting wraps. The 2025 TikTok trends were nonstop, with beauty hack after ...

Makeup is shifting away from minimalism in 2026: Bold, fun looks with an emphasis on technique, artistry, and self-expression ...

A writer tries three different combinations of the "mascara cocktailing" trend, layering drugstore products to maximize volume, length, and curl.

Beauty creators on TikTok, Instagram and Reddit are documenting their journeys with 'Project Pan.' Learn more about the trend ...

Online cosmetologists are giving their boyfriends epic glowups and sharing them as part of a viral TikTok trend -- although some beaus cleaned up better than others. tunedin - stock.adobe.com Some ...

Jenna Ortega’s eyes are lightly smudged, framed by dark shadows. Her face is pale, and her cheekbones are accentuated by a dash of gray. Her lips are tinged purple. She looks exhausted, but that’s the ...

According to users on TikTok, the idea of the "2/3 rule" is simple: as long as two out of the three categories — hair, makeup ...