Time

Japan’s Women Reach Soccer Final, Aiming to Add Olympic Gold to World Cup Title

The setting was Wembley, that most august of football stadiums. More than 61,000 soccer fans were in attendance to catch the Olympic women’s soccer semifinal. As a gray sky menaced rain on Monday ...

No honeymoon period for new Canada Soccer boss

There will be no honeymoon period for Nick Bontis who steps into the top job at Canada Soccer facing a budget crunch brought on by COVID-19 and a scramble to get the national teams back into action ...

Soccer-Neville leaves England women to take up Inter Miami head coach role

Phil Neville stepped down as England women's team manager on Mondayand the former Manchester United and England defender was named the head coach of David Beckham's Major League Soccer (MLS) side ...
The New York Times

Women’s soccer fans support the brands that support their favorite players and teams

For years, brands’ default narrative for women’s soccer marketing was great stories, inspiring athletes, but commercially unproven. Sponsors stayed conservative, sticking with the NFL, NBA, MLB and ...