AI in trade promotion management (TPM) isn’t just a futuristic concept; it’s a present-day reality offering tangible benefits. In 2024, AI-driven TPM will redefine how consumer products companies plan ...
LONDON--(BUSINESS WIRE)--Quantzig, a premier analytics solutions provider, has announced the completion of its latest success story that illustrates how trade promotion optimization helped a food ...
The case of trade promotions management reminds me of the quote by Rutherford,-“We are drowning in information and starving for knowledge”. A lot has changed in terms of importance given to trade ...
CPG companies invest billions each year in trade promotions. By industry estimates, many spend well more than 20% of revenue on discounts, rebates, product placement and other incentives designed to ...
HOUSTON & DALLAS--(BUSINESS WIRE)--o9 Solutions, a premier AI-driven integrated planning and operations solution provider; and HighRadius, a fintech enterprise Software-as-a-Service (SaaS) company ...
As the U.S. economy continues to improve, consumer confidence has been on the rise, which would typically indicate growth for consumer packaged goods (CPG) manufacturers as well. However, according to ...
We’re all consumers so we’re familiar with sales promotions in the B2C arena. Trade promotions are simply sales promotions targeted at trade customers as opposed to the general public. The concept is ...
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