SAN FRANCISCO—As networks broadcast and stream a growing number of channels, the technology that controls everything from ad sales to traffic and billing is evolving as well. New tools and strategies ...

AI agents execute, buy and leave without seeing a single ad. The web's 30-year revenue model is cracking — and Visa, ...

Publishers are losing search traffic as consumers flock to generative AI answer engines. The trend is forcing pubs to get the most out of the traffic that still comes to their sites. But publishers ...

The latest analysis of the effects of invalid traffic/IVT estimates that the problem will result in $72.37 billion in wasted ad spend in 2024 — up 33% from an estimated $54.63 billion wasted in 2022.

A mysterious 30-second Super Bowl advert sent millions of curious viewers to ai.com’s website on Sunday night, but what was meant to be an $85 million triumphant product announcement soon turned sour.

Google reports a 40% reduction in invalid traffic from deceptive or disruptive serving. Google now reviews content, placements, and interactions more precisely. Advertisers are not charged for invalid ...

Learn how dynamic keyword insertion, comparison pages, and brand modifier keywords influence branded searches, and how to ...

Ad platforms filter invalid traffic as marketers continue to keep a closer eye on duplicate clicks, bot patterns, and misleading actions by publishers. Data released Tuesday estimates that 8.51% of ...

A report published by Lunio, the invalid traffic (IVT) detection & prevention platform, has revealed that $63 billion (€53.6bn) in global digital ad spend is wasted each year on bot traffic and ad ...

Oh, the confusion a poorly worded Google Help Center update can bring. A recent update to the Google DV360 Help Center had some advertisers panicking that invalid impressions served through Google’s ...