SAN FRANCISCO—As networks broadcast and stream a growing number of channels, the technology that controls everything from ad sales to traffic and billing is evolving as well. New tools and strategies ...

AI agents execute, buy and leave without seeing a single ad. The web's 30-year revenue model is cracking — and Visa, ...

Publishers are losing search traffic as consumers flock to generative AI answer engines. The trend is forcing pubs to get the most out of the traffic that still comes to their sites. But publishers ...

The latest analysis of the effects of invalid traffic/IVT estimates that the problem will result in $72.37 billion in wasted ad spend in 2024 — up 33% from an estimated $54.63 billion wasted in 2022.

Ad platforms filter invalid traffic as marketers continue to keep a closer eye on duplicate clicks, bot patterns, and misleading actions by publishers. Data released Tuesday estimates that 8.51% of ...

A mysterious 30-second Super Bowl advert sent millions of curious viewers to ai.com’s website on Sunday night, but what was meant to be an $85 million triumphant product announcement soon turned sour.

Google reports a 40% reduction in invalid traffic from deceptive or disruptive serving. Google now reviews content, placements, and interactions more precisely. Advertisers are not charged for invalid ...

Learn how dynamic keyword insertion, comparison pages, and brand modifier keywords influence branded searches, and how to defend against them.

The Arena Group's Stephanie Mazzamaro (left) chats with ad tech consultant Addy Atienza at AdMonsters' Sell Side Summit Austin. Photo credit Donna Alberico. Advertising’s AI revolution had the sell ...

CHICAGO (Feb. 12, 2024) — Automakers that bet big on prime-time advertising were among the winners of last night’s nail-biting Big Game with significant spikes in consumer traffic to their pages on ...