What do Trix, Cookie Crisp, Cinnamon Toast Crunch, Lucky Charms, Honey Nut Cheerios, and Reese’s Puffs have in common? A handful of things: They’re all types of breakfast cereal (duh), they’re all ...

GOLDEN VALLEY, Minn. — One of Gen Z's most iconic bands is getting into the cereal game, and sharing the spotlight with General Mills' most popular cereal characters. The Trix Rabbit, Lucky the ...

Following a nationwide search, General Mills has named the winning honorary #RealTrixRabbit. A Houston-based bunny named Cinnabun won over more than 7,500 entries for the chance to win the spot on ...

General Mills has officially announced its collaboration with TXT! Last week, some fans in the United States began spotting cereal boxes emblazoned with photos of the TXT members in local stores.

For their cereal box debut, members of TOMORROW X TOGETHER are featured alongside iconic General Mills cereal characters and appear as cutout standees on each box General Mills has partnered with ...