When shopping, do you go to a store in person, or do you order online? For most people, the latter option is becoming increasingly popular. Staying attuned to evolving consumer behavior is vital for ...

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

"The whole game is moving from understanding audiences to understanding intent. The brands that make that jump win.” ...

MMGNET’s newly launched 2024 Consumer Outlook Report captures the most salient shopping insights, consumer motivations and behaviors — from mass market to luxury — as well as expert commentary on ...

Dr. Bin Tang, Founder & CEO of Noah Digital, is an internationally recognized AI & digital marketing leader & author of “Local to Global.” Marketing has always been about understanding your audience.

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

Nihal Advani is the Founder & CEO of QualSights, recognized by Crain’s Chicago Business as a 2025 Most Innovative Company. For decades, consumer goods companies have relied on surveys, panels, focus ...

There is not yet enough data on consumer behavior around no-and-low-alcoholic (NOLO) drinks to position them as the "healthy" alternative to alcoholic beverages, say researchers. There has been ...