Selling baggy jeans isn’t enough to win over Gen Z. Urban Outfitters, the young adult retailer known for its alternative, vintage-inspired styles, learned this the hard way.

Urban Outfitters SoHo Nike Shop. The On Rotation concept was created with Gen Z in mind, and Urban Outfitters will pick other brands to partner with that appeal to the generation.

Urban Outfitters continues to hone a focus on experiential marketing with a back-to-school campaign appealing to Gen Z consumers at different stages of the college cycle, whether they be returning ...

Currently, just half of Generation Beta babies are born in cities, but this figure is anticipated to rise to 58% by 2040, surpassing both Generation Alpha and Gen Z in urban residency.

More than half of urban Gen Zers say they are comfortable relocating out of state or even outside the U.S., while about half in rural areas prefer to entertain moving to another place within their ...

Maskandi, the soulful folk genre rooted in Zulu storytelling, is experiencing a dazzling renaissance, emerging as the country ...

Selling baggy jeans isn’t enough to win over Gen Z. Urban Outfitters, the young adult retailer known for its alternative, vintage-inspired styles, learned this the hard way.

Urban Outfitters unveiled a new back-to-school marketing program that places heavy emphasis on experiences catering to Gen Z, according to a press release. “UO Haul” commenced May 19 with a Manhattan ...

Urban Outfitters announced a new store concept dubbed On Rotation, according to a Wednesday press release. Featuring “lounge-style” in-store installations, the retailer is partnering with ...

Selling baggy jeans isn’t enough to win over Gen Z. Urban Outfitters, the young adult retailer known for its alternative, vintage-inspired styles, learned this the hard way.

New York (CNN) — Selling baggy jeans isn’t enough to win over Gen Z. Urban Outfitters, the young adult retailer known for its alternative, vintage-inspired styles, learned this the hard way.