In the rapidly advancing world of technology, effectively conveying the value of generative artificial intelligence products demands a shift in traditional pricing and messaging strategies. Some ...

The changing landscape of drug pricing policy in the U.S. has implications for the global pace and direction of innovation. Drug policy changes are being influenced by perceptions of the value of ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

As AI takes on more business processes, more businesses are having to rethink their approach to fee-charging. The reality is that many traditional time-based pricing strategies are becoming obsolete.

As the enterprise computing world becomes even more data-centric world, pricing is playing an even bigger role when unlocking the value of data. Since consumption- and user-based pricing are ...

Value-based drug pricing offers an important way to bring down the high cost of drugs in the United States. In this approach, a drug’s price is tied to demonstrated effectiveness and benefit on ...

The Inflation Reduction Act mandates that CMS implement a maximum fair price (MFP) for drug price negotiation beginning in 2026. Here, the authors recommend a three-step approach to implementing the ...

AI is transforming more than just how software works. It's changing how it should be priced. The traditional SaaS playbook, charging by seat with annual contracts, was built for a different era. When ...

Traditional billing models like hourly and fixed-fee billing often fall short of delivering true value to clients. Misaligned incentives, lack of transparency, and a disregard for the actual value ...

Pricing strategy refers to the method by which businesses determine the selling price of their products or services. It is a multi-faceted component of overall business and marketing strategy that ...

Concerns about health care affordability, intensifying scrutiny of rebate practices, and new pricing models are creating space for more ambitious thinking and deliberate reforms. As employers face ...