Victoria's Secret engineered a turnaround and triggered a historic short squeeze by restoring pricing power and reviving its core brand identity.

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Powered by a 15 percent surge in net sales and massive international growth, the lingerie brand appears well-positioned for success this year.

Victoria's Secret has been in the midst of a turnaround under CEO Hillary Super, who said the company is winning over young shoppers across all incomes.

The CEO said the company's efforts to turn on the brand heat are working.

The company announced it will begin trading under the new ticker symbol "VSXY" on June 2, replacing its current "VSCO" designation. The retailer said the change is meant to symbolize a renewed confidence in its identity and what the brand represents to its customers.

Strong revenue performance drove very strong profit growth. At the adj. gross profit level, VSXY saw growth of 23%, with margins up 240 bps y/y. Operating leverage was apparent as adj. EBIT margin went up by 280 bps y/y, leading to adj. net income increasing ~7x, from $7.2 million in Q1 2025 to $50.5 million this year.