Demand Gen is Google’s newest innovation to YouTube advertising – and it isn’t another campaign type update. After testing across 20+ brands (and a lover of segmenting), new Demand Gen features center ...

In 2026, AI is no longer something marketers are debating. It’s actively shaping nearly every part of digital advertising and creative. Because the human brain processes visuals far faster than text, ...

Known for male-driven tentpoles like Reacher, The Boys, Jack Ryan, Cross and Road House, Prime Video also has been building a female fan base with such hit series and movies as The Idea of You and YA ...

All existing Video Action Campaigns (VAC) in Google Ads are now automatically being upgraded to the newer Demand Gen format, as Google phases out VAC in favor of its more versatile and visual ad ...

Zohran with team members Anthony DiMieri, Donald Borenstein, Olivia Becker, Debbie Saslaw and Andrew Epstein at a shoot, September 2025. It is the crisp afternoon of November 5th, 2025. I am joined on ...

Casting the Bianca Bright UGC video campaign. Each script will feature both the creator’s on-camera scenes and B-roll footage that the creator will be responsible for filming. In addition to their fee ...

Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement. In 2026, AI is no longer something marketers are debating. It’s actively ...