The agreement enables non-endemic brands to reach consumers on Walgreens’ order confirmation page. “We are very excited to work with a respected household name like Walgreens to deliver real-time ...

Walgreens Advertising Group (WAG) is making good use of one of its most valuable assets: a treasure trove of first-party data from the broader organization. As the official retail media network for ...

The streaming era isn’t just giving households one-click access to a seemingly endless supply of content; it’s enabling brands and retailers to deliver relevant and impactful advertising to target ...

Retail media networks are having a moment, because they’re positioned to add relevance in a cookieless world, says Luke Kigel, VP of Walgreens integrated media and head of the Walgreens Advertising ...

On June 11, LiveRamp Holdings, Inc. (NYSE:RAMP) announced a collaboration with Walgreens Advertising Group. With this collaboration, WAG will leverage its first-party data to enable more personalized ...

Walgreens Advertising Group has launched a self-serve programmatic effort that gives brand advertisers better control of their campaigns. It extends the company's belief that retail media is solidly ...

A few years ago, shoppers at major grocery and convenience stores started to notice something strange: The doors to the stores' refrigerators and freezers were covered with digital screens. Actually, ...