(Bloomberg) -- Major League Baseball is investing in a women’s professional softball league, Athletes Unlimited Softball League, part of its plan to boost youth engagement in the sport. The ...

The explosion of popularity in U.S. women’s sports has led Major League Baseball to an obvious conclusion: It’s time to invest in softball so that it can eventually reap the financial rewards. Unlike ...

Major League Baseball is making a major investment in professional women's sports. MLB is partnering with the Athletes Unlimited Softball League — which is made up of the best pro softball players in ...

Major League Baseball is investing in Athletes Unlimited to support its softball league that will debut next month, its first comprehensive partnership with a professional women's sports circuit. MLB ...

Major League Baseball will make a strategic investment in the newly launched Athletes Unlimited Softball League, the league announced Thursday. The deal marks MLB's first comprehensive partnership ...

Major League Baseball is investing in a new women's professional softball league, Commissioner Robert Manfred announced Thursday on "CBS Mornings." The partnership with the Athletes Unlimited Softball ...

Friday's Game 3 of the Women's College World Series on ESPN drew the highest rating ever for a women's college softball game. Texas' 10-4 win over Texas Tech in a winner-take-all final drew an average ...

The MLB is going to invest in an upcoming women’s softball league in the wake of a rise in the prominence of women’s sports in the U.S. According to an article on the MLB’s website about its backing ...

Ole Miss head coach Jamie Trachsel and the program announced the addition of two-time Olympic gold medalist Eri Yamada to the coaching staff on Tuesday.

The track record may be “spotty.” But after a summer of sold out games in Rosemont, league reps think women’s pro softball has staying power. “What is it not about softball?” replies Megan Faramio, a ...

USA Softball will compete against the Australian Women’s National Team, the Aussie Spirit, from December 31, 2025, to January ...